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Is it worth it to use a VPN in 2023? Learn about the pros and cons of using a VPN and how to decide which one is right for you and your digital safety.
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Using a virtual private network (VPN) is one of the most popular ways to protect your data and privacy online — especially over unsecured Wi-Fi networks. But do you really need one?
Unfortunately, for one family in Norman, Oklahoma, the lack of a VPN left them vulnerable to a hacker who stalked them via their home Wi-Fi, smart TV, phones, and security system [*].
With the cost of cybercrime predicted to reach $8 trillion in 2023 [*], it’s surprising that more people don’t take digital security seriously. Yet, according to Security.org [*]:
While 88% of Americans say they know about VPNs, only 39% use one — with 59% of people claiming they "don't need one."
A VPN isn't a cure-all for hacking and cybersecurity, but it can help shield you from prying eyes and cyberthreats.
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A VPN masks your IP address by channeling your connection to a secure remote server. The virtual VPN server encrypts and conceals your identifying information and online activity from any and all onlookers.
Once installed, you can launch a VPN with a single click or configure it to connect automatically when you're online.
With a VPN:
Without a VPN:
The bottom line: A VPN is an essential tool to protect your privacy whenever you want to go online over public Wi-Fi, access location-restricted content, or hide your browsing history. VPNs can also keep you safe from hackers and unwanted eyes spying on your online activity.
VPN providers offer different levels of security, privacy, and protection. However, there are some common advantages of a VPN. Similarly, even the best VPNs have downsides.
Here are some of the pros and cons of a VPN:
Now, let’s look more closely at the pros and cons of using a VPN.
Along with added security, VPNs can provide users with more control over their internet usage. VPNs give users the freedom to view the types of content they want to see when they want to see it.
Here are the major advantages of using a VPN:
VPNs use encrypted connections that secure your data by scrambling it. This makes it undecipherable and unusable for hackers, cybercriminals, the government, and your ISP.
When left unsecured and unencrypted, your data can be intercepted and read. This includes your passwords, private messages, photos, and financial information.
⛑️ Related: Does a VPN Protect You From Hackers? →
A VPN can protect your privacy on your home Wi-Fi or on the public Wi-Fi network that you use while traveling. If your public network or hotspot is unsecured, VPN encryption will still keep your data safe in case of a breach. You may even be able to set up a VPN on your home router so that every device connected to your network has protection.
By routing traffic through an encrypted tunnel, VPNs shield your data, your activities, and your browsing history from anyone watching.
This stops your ISP or any other online services from logging and tracking your browsing history. It can help prevent surveillance and certain forms of targeted advertising, and ensures that your private searches remain private.
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A VPN assigns your device a new IP — one that is typically related to the VPN server location. This hides your device's actual IP address, preventing IP-targeted advertising and DDoS attacks. By spoofing your location, a VPN can also help you take advantage of location-based pricing when shopping.
⛑️ Related: What Can Scammers Do With Your IP Address? (10 Risks) →
When a VPN sends your connection through a server in a remote location, your device takes on the server's location.
This allows you to bypass geo-blocks and location-restricting firewalls — meaning you can unblock various websites and different content from streaming services like Netflix. You can also use VPNs to get around censorship and other IP restrictions.
Many premium VPN providers bundle their services with other digital security features. These extras may include Dark Web monitoring, antivirus software, and password managers.
Packaging your digital security in one service can improve the overall cohesion and compatibility of the applications. A security stack also provides more comprehensive protection and cost savings.
⛑️ Related: 12 Reasons Why You Should Be Using a VPN →
ISP throttling results in lower connection speeds and a less-enjoyable online experience. While data cap and network congestion throttling is unavoidable, VPNs can prevent throttling on specific websites, networks, and content types [*].
For example, by disguising the type and location of your traffic, VPNs give you unimpeded access to torrenting or streaming sites that your ISP typically targets.
VPNs aren't perfect. However, while good VPNs still have drawbacks, most of the worst negatives belong to free VPNs or those with questionable ownership.
Here are some of the main disadvantages of VPNs:
The extra security steps required by a VPN can slow down your internet connection. While the drop may be unnoticeable on premium services, some free VPNs overload their servers and reduce speeds dramatically.
Since many people use a VPN connection for streaming or torrenting, slow speeds can make it hard to enjoy the service.
VPN users seek out privacy and anonymity, but free VPNs may track and sell user data.
For example, to fund their free services, providers may sell your browsing history to advertisers. VPN providers that track and store user data are also vulnerable to IP and DNS leaks [*]. Not only does this put you and your devices at risk, it also defeats the purpose of a VPN.
⛑️ Related: The 10 Latest VPN Scams (Read Before Buying!) →
Some countries ban or heavily restrict the use of VPNs [*]. While rare, fines and even criminal charges may encumber users who ignore these bans. Some governments allow only authorized VPN providers to offer services, which puts any privacy promises in doubt [*].
Premium VPNs have monthly fees that some internet users struggle to justify. Most services start at around $10/month, although annual plans may offer discounts. Users who pay for multiple protection services may find the costs adding up quickly.
A VPN alone isn’t enough to keep your identity and online accounts completely safe. If cybercriminals have already hacked your Wi-Fi, gained remote access to your computer, or stolen your identity, a VPN won't fix the problem entirely.
In fact, free VPNs may even expose you to malware or online phishing scams via ads. Even with the best VPN, you still need to make safe online decisions to protect your most personal information.
Premium VPN services typically work on most devices and operating systems, including Android, iOS, MacOS, and Windows. That's not the case with all free VPNs, however. They may limit the number of devices you can connect at once, and some only support certain types of devices.
Using VPNs on iPhones or other portable devices can reduce battery life. The extra resources required for VPN protection can also weigh down your device's processor and consume more data [*]. Some free VPNs even limit the amount of high speed data available, which cuts into streaming, gaming, and torrenting in particular.
We use our online devices for work, finances, and personal storage — and for most people, a VPN provides an essential service. But choosing the right one requires careful consideration.
Think about the services you need, the privacy and security you require, and the price you're willing to pay.
Here are a few of key features to look for when choosing a VPN:
The cost of a VPN depends on the VPN provider, level of service, and which plan you choose.
Most premium standalone VPNs cost $10-$15 monthly, with steep discounts on longer terms (many VPN services cost closer to $3–5/month if you pay for one or two years upfront).
Another alternative is to opt for an all-in-one solution like Aura. With Aura, you get a premium VPN, digital security tools including antivirus software, AI spam call blocking, and a password manager — as well as award-winning identity theft protection, three-bureau credit monitoring, U.S.-based 24/7 support, and $1 million in identity theft insurance for every adult on your plan.
Here’s a look at some of the most popular premium VPN services, what they include, and how much they cost:
Comparing free vs. paid VPNs on cost alone doesn't tell the whole story. While users may not pay upfront for a free VPN, they pay with data, privacy, and safety risks.
Free VPN services need money to operate, which can come at the expense of your personal information. These providers may sell your data or feed you persistent and potentially malicious ads — threatening your online experience and your device health.
The bottom line: Most free VPN services are worse for your digital security than not using a VPN. If you don’t want to pay for a service, you’re better off learning how to protect your privacy online.
Or consider Aura’s all-in-one digital safety app. On top of a VPN, you get continuous protection against identity theft and fraud, with antivirus software, access to 24/7 Fraud Resolution Specialists, and up to $5 million in insurance coverage for eligible losses due to identity theft.
Editorial note: Our articles provide educational information for you to increase awareness about digital safety. Aura’s services may not provide the exact features we write about, nor may cover or protect against every type of crime, fraud, or threat discussed in our articles. Please review our Terms during enrollment or setup for more information. Remember that no one can prevent all identity theft or cybercrime.