Aura’s Digital Parenthood Initiative is sparking a national conversation on healthy use of technology, designed to give parents the tools they need to support their kids.
Raising a Connected Generation
Since 2020, global social media use has surged by 20%, with kids aged 8-18 spending an average of 7.5 hours daily on screens (CDC). At the same time, two-thirds of parents think parenting is harder today than it was 20 years, citing the overuse of technology as the reason (NIH.gov).
There is an urgent need for improved tools to support parents as they help their children foster healthy online behaviors. Aura is answering the call, opening a dialogue about family online safety with insights from the brightest minds in research, medicine, child psychology, education and advocacy.
Join the Conversation and Get Help in Our Community
We created a free community to equip families everywhere with the resources and support they need to feel empowered and confident in raising a connected generation. We’re your virtual parenting support group. Created just for you, by experts. Ask questions, get exclusive access to content from experts, and engage with other like-minded parents, all in one place.
Explore the Community
Making The Invisible, Visible
Aura’s first-of-its-kind, AI-powered tools to allow parents to view trends in kids’ online routines and understand if their usage is balanced and healthy. Offering insights into their social interactions, sleep patterns, and daily activities, Aura is helping parents identify meaningful shifts that could impact wellbeing, providing a clearer understanding of their child’s digital habits with tailored, actionable feedback.
Learn More
Help Uncover How Technology Impacts Youth Wellbeing
There’s a growing list of questions surrounding device use and social media impacting our kids' wellness and mental health. Despite the research and news reports, experts are still determining whether this digital world is helpful, harmful, or both. That's why we've launched a clinical study to explore how kids' digital habits, including social media and online games, tie into their mental wellness, physical activity, and sleep–TECHWISE.
Get Involved
Aura’s Digital Parenthood Summit
Our one-day Summit in June gathered 300+ attendees in New York City to hold critical discussions on parenting, technology and public health. Now, you can hear directly from the top advocates, scientists, public policymakers and leaders. Explore their perspective on digital parenthood and raising the connected generation with clips of our speakers in conversation. New videos will become available weekly on the Digital Parenthood Community.
Tune In
Our Study on Raising a Connected Generation
We’ve done a great deal of research. What we found: kids are spending an average of 3 months a year online–and 86% of parents are concerned about their online safety. Learn more about our findings and discover how you can support your child's digital journey responsibly to help them grow up in a connected world.
Start Reading