Data Security & Privacy
As a leader in online safety, Aura prioritizes privacy and security. We want every user to understand—in plain English—how their data is protected.
Our Privacy Principles
We've set clear boundaries to ensure that data is only used in ways that benefit the families we protect.
Privacy by Design
We build protection into every feature, not as an afterthought.
Child Privacy Preservation
We never show parents raw messages or private content—only actionable insights about potential concerns, preserving your child's personal space.
In cases of serious safety concerns or emergencies, limited raw content may be provided to parents to enable immediate intervention.
Minimal Necessary Collection
We gather only what's needed to provide valuable insights. Parents choose which data types to provide based on their privacy preferences.
Balance of Protection & Trust
Tools designed to safeguard children while nurturing healthy parent-child relationships built on mutual respect.
You can find our full privacy policy here.
Our Security Commitments
Aura has been built by security industry veterans. We know how sensitive data is and we have committed ourselves to its protection. These are our security commitments to you:
We Will Never Sell Your Data
We will never sell your family's data to third parties under any circumstances. This is a permanent, non-negotiable commitment.‡‡
End-to-End Encryption
All sensitive data is encrypted both in transit and at rest.
Medical & Child Development Expertise
Our in-house team of medical experts and child psychologists guides all our safety algorithms and insight development, ensuring an age-appropriate and clinically sound approach.
Regular Third-Party Audits
Independent security experts routinely verify our protections.
Youth Advisory Council
We actively involve young people in our design process, ensuring their perspective on privacy and safety is represented.
Family-Focused Development
Built by parents, for parents, with real families participating in our design process to ensure we address actual needs.
Internationally Recognized Security Standards
Our data security practices undergo rigorous evaluation and validation by independent experts. Aura has earned an ISO 27001 certification and have successfully undergone third-party audits for the SOC 2 Type II standard. These achievements reflect our commitment to ensuring our customers that their data is handled with the highest standards of security and privacy.
