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Read new report  |  The BYOD opportunity: What MSPs need to close the last unmanaged gap

Read new report  |  The BYOD opportunity: What MSPs need to close the last unmanaged gap

MSP

Identity-centric BYOD security

Close the last unmanaged gap—without invasive controls or complex deployment.

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Aura Business: Privacy first BYOD
White paper

An overlooked MSP opportunity: securing employee-owned devices

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Why traditional MDM falls short for BYOD

Creates friction
MDM is problematic in environments where personal and work data coexist.
Invades privacy
Employees don’t want IT snooping on their personal data
Burdens MSPs
MSPs don’t want the headache of managing invasive software.

A better approach to BYOD security

Aura’s solution combines our award-winning consumer protection with seamless, MSP-friendly deployment—eliminating headaches by balancing device security with employee privacy.

For MSPs

BYOD security that’s fast to deploy, easy to manage, and adopted by employees.

Aura product on a laptop.

For employees

Personal protection that helps keep work and everyday data safe—built with privacy in mind.

Aura product on mobile device

Why MSPs choose Aura Business

  • Fast deployment

    Eliminate device enrollment and policy complexity.

  • Effortless management

    View everything from one lightweight console.

  • Privacy-first design

    Secures without intrusive device control or tracking.

  • Identity-based protection

    Help protect the person behind the device, not just the device.

  • Increase adoption and trust

    Employees are more willing to enroll when their privacy is respected.‡

  • Revenue growth

    Add new, high-margin protection services for clients.

‡ols (Degirmenci et al., 2023)

Modern BYOD security vs. legacy MDM

Aura
Traditional MDM
Security model
Identity-centric
(protects personal + work data)
Device-centric
(locks down hardware)
Privacy impact
Low: no visibility into personal data
or apps
High: invasive visibility into user activity
Deployment
Lightweight install, low-touch provisioning
Complex agent enrollment
Management
Simple dashboard, no constant oversight
Continuous monitoring & 
policy enforcement
Protection coverage
All-in-one protection — identity, passwords, PII, scams, fraud
Basic device compliance
User experience
Light-touch, benefits the user
Controlling, invasive

Resources

Video

How BYOD limits MSPs’ ability to deliver true end-to-end protection

Video

How MSPs are navigating today’s BYOD workplaces

Infographic

The real BYOD threat: Identity, not devices

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Ready to bring privacy-first BYOD security to your clients? Let's talk.

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*The Identity Theft Insurance is underwritten and administered by American Bankers Insurance Company of Florida, an Assurant company. Please refer to the actual policies for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions. The Personal Cyber Insurance is underwritten and administered by Houston Casualty Company, a Tokio Marine company. Please refer to the actual policy for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions. Review the Summary of Benefits.

** Free trial offer can only be redeemed once per customer. Full access to plan features depends on identity verification and credit eligibility.

¹ The score you receive with Aura is provided for educational purposes to help you understand your credit. It is calculated using the information contained in your Equifax credit file. Lenders use many different credit scoring systems, and the score you receive with Aura is not the same score used by lenders to evaluate your credit.

² 60-day money back guarantee is only available for our annual plans purchased through our websites (excludes Amazon) or via our Customer Support team. You may cancel your membership online and request a refund within 60 days of your initial purchase date of an eligible Aura membership purchase by calling us at 1-833-552-2123.

If you signed up for Aura through a free trial, then your membership purchase date will be the date you signed up for your free trial, and you will have 60 days from the date you signed up for your free trial to cancel and request a refund. If you switched to a new annual plan within 60 days of your initial Aura annual subscription, you may still qualify for the Money Back Guarantee (based upon your initial annual plan purchase date).

³ As compared to the competition. Results based on a 2025 mystery shopper consumer study conducted by ath Power Consulting. ath Power Consulting was compensated by Aura to conduct this study.

⁴ Child members on the family plan will only have access to online account monitoring and social security number monitoring features. All adult members get all the listed benefits.

‡ Not all features use AI capabilities.

No one can prevent all identity theft or monitor all transactions effectively. Further, any testimonials on this website reflect experiences that are personal to those particular users, and may not necessarily be representative of all users of our products and/or services. We do not claim, and you should not assume, that all users will have the same experiences. Your individual results may vary.

AURA SERVICES ARE NOT INTENDED TO DIAGNOSE, TREAT, CURE, OR PREVENT ANY DISEASE OR MEDICAL CONDITION. THE SERVICES ARE FOR INFORMATIONAL PURPOSES ONLY AND CANNOT REPLACE THE SERVICES OF PHYSICIANS OR MEDICAL PROFESSIONALS.

Aura's service does not monitor for all content or your child’s behavior in real time. Alerts and/or insights may not be 100% accurate or timely.

Aura does not sell your personal data for monetary consideration. Some of our uses of cookies and/or pixels, however, may be considered a “sale” under applicable state laws.