We empower people of 
all ages to thrive in an increasingly connected world.

As a mission-driven company, we're creating a future where everyone can navigate their digital lives with confidence and peace of mind.

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A family sitting on a bed with a laptop, enjoying quality time together.
A family sitting on a bed with a laptop, enjoying quality time together.

What is Aura Cares?

Our all-in-one technology can’t create a safer world for everyone on its own—that’s why we created Aura Cares.

This initiative focuses on those most vulnerable online, recognizing that digital experiences vary greatly across different backgrounds and communities. By understanding these diverse needs, we can build more inclusive solutions.

As a leader in consumer online safety, it is our responsibility to help fill these gaps. It's why we established a strategic focus in areas we are uniquely positioned to have the greatest influence and identified activities that directly tie not only to our mission but that support Aura’s longevity and ensure we are here, advocating for consumers everywhere for many years to come.

A Sustainable, Connected World Where Everyone Can Thrive

2022 Aura Cares Report

Aura is committed to empowering people of all ages to thrive in a connected world. We're proud to share our first Corporate Social Responsibility Report, demonstrating our commitment to transparency and progress. This report highlights our achievements in ESG governance, environmental sustainability, and positive community impact as we work to create a safer digital world for all.

Aura Cares Report. Text: Aura Cares 2022 Corporate Social Responsibility & Impact Report.
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Partnership-Based Approach

We realize that our mission to empower people of all ages to thrive in an increasingly connected world will not be easy—and we know we can’t do it alone. That’s why we combine our expertise and best-in-class technology with strategic partners who understand, reach, and champion groups most at-risk of online threats, underrepresented individuals in our industry, and innovators pioneering the future of digital safety and wellbeing.

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Together with our partners, we’re dedicated to providing the tools and resources that foster a better connected world.

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Military Family Online Safety

1 in 4 Americans will fall victim to online crime. But those odds nearly double for military families. Protecting your country should come with the burden of online crime. That’s why Aura has been working to help protect military families in their online lives since 2021. 

Through our partnership with nonprofit Blue Star Families, we have delivered educational resources, virtual and in-person learning opportunities and innovative online safety tools to the men, women and families who have made sacrifices to protect our freedoms and civil liberties. Aura has also partnered with a number of military and Veteran discount marketplaces to provide the industry’s largest military discount (more than 60% off!) to active-duty service members, Veterans and their families. 

In addition to engaging directly with military families, Aura serves as a leading voice in Washington and at the state level, advocating for expanded and modernized government-provided digital protections for military families. Together with Blue Star Families and Aura Chief Military Advisor, decorated F-16 Air Force Pilot Lieutenant General Charles L. Moore, we have engaged federal and state policymakers, voiced formal support for proposed online safety legislation, and brought Aura to federal benefit marketplaces.

Aura’s Work-To-Date

12.23

Aura & WeSalute Bring Affordable, Modern Online Safety Tools to American Heroes & Families

11.23

Aura Appoints Lieutenant General Charlie Moore to Chief Military Advisor

11.23

Aura Hosts Dinner to Raise Awareness of Military Family Online Safety Crisis

11.23

Aura Offers Military Families One Month Free in Honor of Military Appreciation Month

10.23

Aura Partners with Veteran Chef Andre Rush to Raise Awareness of Online Crime Among Military Families

10.23

Aura Releases Pre-Deployment Online Safety Checklist

10.23

Aura & Blue Star Families Team Up for Cybersecurity Awareness Month

6.23 - 9.23

Aura & Blue Star Families Protect Military Families During PCS Season

5.23

Aura Announces Three-Year Commitment to Blue Star Families of New England

5.23

Aura & Blue Star Families Publish Opinion Editorial Advocating for Greater Military Family Online Safety Protections

4.23

Aura Promotes Kids Online Safety in Honor of Month of the Military Child

4.23

Aura Endorses Servicemember Credit Monitoring Act

2.23

Aura CIO JR Tietsort Joins Blue Star Families’ Money Mondays

12.22

Aura Releases Military Kids Online Safety Guide

11.22

Survey: The Impact of Digital Crime on Our Nation's Military and Veterans

11.22

Aura Sponsors The View to Raise Awareness of Military Family Online Crime

11.22

Aura Joins Fox & Friends on Veterans Day

11.22

Aura Interviews Military Couples On Their Relationships & Perception of Safety

11.22

Aura Releases Research on the Veteran Cybercrime Crisis

8.22

Online Safety & Permanent Change of Station A Guide to Protecting Your Information, Finances & Family

8.22

Blue Star Families & Aura Expand Efforts to Support Military Family Online Safety

5.22

Aura Announces Military Discount to Recognize Military Appreciation Month 2022

10.21

Aura Releases Comprehensive Guide to Online Safety for Military Families

9.21

Aura Partners with Blue Star Families to Reduce the Risk of Digital Crime and Financial Fraud within the Military Community

7.21

Aura Formalizes Aura Cares Program & Identifies Military as Priority Community

Safeguarding At-Risk Communities Online

At Aura, we believe it’s our responsibility to address and reverse the increased prevalence and disproportionate toll of digital threats, especially in vulnerable communities. We seek to share our understanding of digital security, the dangers of cyber threats and tools that better protect us as we navigate an increasingly digital world - particularly among those at heightened risk of evolving threats.

In close collaboration with partners who understand and advocate for these communities every day, we’re building bespoke education campaigns that drive awareness and understanding of increased vulnerability, while providing resources as well as our proactive protection, ensuring simple, proactive protection online and offline.

Who is most vulnerable?

Aura teamed up with the nation’s largest military family support organization, Blue Star Families, in 2021 to raise awareness among active-duty service members, Veterans, and their families of their increased vulnerability to cybercrime. In partnership with Blue Star Families, Aura reached nearly 50,000 military families with a multi-channel cybersecurity education.

Military

Active-duty service members are 3X more likely to experience electronic theft of money directly from bank accounts. (Source)

U.S. Children

1 in 50 children have been victims of identity theft. 73% of victims know their perpetrators and foster youth are at higher risk. (Source)

Older Adults

Americans 60+ lost $1.7 billion to fraud in 2021, more than any other age group. (Source)

Digital Parenthood Initiative

Raising a Connected Generation

Since 2020, global social media use has increased by 20%, with kids aged 8-18 spending an average of 7.5 hours daily on screens (CDC). Two-thirds of parents also feel parenting is harder today than it was 20 years ago, citing tech overuse as the main challenge (NIH.gov).  Aura is providing parents and kids with better tools and resources through its Digital Parenthood Initiative in partnership with 20+ leaders in research, medicine, child psychology, education, and advocacy.

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Group of young kids hugging

Partnership with Boston Children’s Hospital

Promoting Online Safety and Wellbeing

Aura is proud to partner with Boston Children’s Hospital (BCH) to promote science-based online safety and wellbeing for families through our collaboration with the BCH Digital Wellness Lab and Aura’s Digital Parenthood initiative. Additionally, Aura has signed the BCH Inspired Internet Pledge, reaffirming our commitment to fostering a safer, more positive online world.

Partnership with Family Online Safety

Protecting Children and Families from Cybercrime

Aura joined the Family Online Safety Institute (FOSI) to help inform and shape the future of digital and financial safety, identity protection, and privacy. Together with FOSI’s member companies, we continue to educate and empower families so they may live with the peace of mind that their information will remain private and their finances protected.

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A female soldier embraces a young girl warmly, displaying a heartwarming bond between them.

Blue Star Families Collaboration

Protecting Military Families from Online Threats

To raise awareness of their increased vulnerability to cybercrime among the military community, Aura teamed up with the nation’s largest military family support organization, Blue Star Families. Aura supports stronger digital security for millions of military families with our military discount and online safety hub featuring new educational resources and digital safety tips.

Securing Your Life’s Work

Protecting Seniors 60+ from Scams and Fraud

Aura launched a free trial, product discount, and digital safety education hub for the 60+ community to address disproportionate rates of identity theft, scams, and fraud targeting seniors. In addition, Aura announced a charitable donation to and partnership with Cyber-Seniors to expand cybercrime prevention resources available to older adults and their caregivers.

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Fostering the next generation of diverse talent in STEM and inclusive technology workplaces

To create a safer internet for everyone, we have to understand the vastly different digital experiences, needs, and challenges of people from all cultures, communities, ethnicities, religions, and backgrounds. That understanding requires a workforce that more closely represents - and can therefore address the needs of - the diverse world we live in.

That’s why Aura Cares' inclusion efforts focus on investing in underrepresented talent through STEM education and mentoring, and evolving our talent pipeline by donating to and collaborating with organizations fostering a diverse workforce. Because diversity and inclusion aren’t just critical to building a safer internet for all people - but for building a business that continues to grow and evolve for many years to come.

Investing in Underrepresented Tech Scholars

Aura STEM Scholarship at Howard University

In 2022, Aura partnered with Howard University to provide a four-year scholarship to an exceptional incoming freshman studying at the Washington, D.C.-based HBCU. Megdelawit Anbes — a computer science major at Howard University's College of Engineering and Architecture — was the inaugural recipient of the $260,000 scholarship.

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Ethical innovation to support a workforce, venture community and industry that’s built to evolve and last for many years to come

Critical to building a safer internet for all people is investing in emerging startups and underrepresented founders who are charting the future of online safety. Aura is investing in the future of digital safety and committed to evolving this ecosystem ethically and sustainably.

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Aura Innovation Fund: Investing in the Too-Often Overlooked

Innovation is core to ensuring that Aura remains cutting-edge and best-in-class. We believe it's possible to do this in a way that directs hard-to-access capital to startups and founders who are often overlooked. Similar to our education and inclusion initiatives, we believe that our innovation efforts must help us fill the gap in creating a safer internet for everyone.

That’s why we’re identifying and investing in early stage startups that are either led by an underrepresented group in our industry, or solve a problem for a community at especially high risk of cybercrime.

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Spotlight on HacWare

Pioneering the Future of Smart Cybersecurity Training

In early 2022, the Aura Innovation Fund made its first-ever investment in HacWare and four-time startup founder Tiffany Ricks. Through its AI-powered phishing training, HacWare is reimagining how a business can reduce its risk by identifying and then changing vulnerable employee behavior.

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A young boy sitting on the floor, focused on playing a video game.

Partnership with Kidas

Safe Gaming for Kids, Peace of Mind for Parents

In 2023, the Aura Innovation Fund made its second investment in Kidas and its software designed to protect a community that’s highly vulnerable to cybercrime: children. While increased social interactions within online gaming has proven to be a great tool in developing cognitive and social skills, it has also exposed children to a plethora of serious threats.

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Aura recognizes and supports the collective, systemic change needed to address the climate crisis and champions a world in which all people can thrive

The protections and security our technology offers families are only significant if we have a healthy, thriving planet on which to live and grow. As we operate, innovate, and collaborate, the health of our environment will be kept top of mind - to create not only a connected world where everyone can thrive but a more sustainable one, as well.

Maintains Sustainability Commitment

Aura Achieves Carbon Neutrality for 2023

Aura is proud to announce that it is officially carbon neutral for 2023, certified by SCS Global Services. Building on our achievement of carbon neutrality in 2022, we partnered with ClimeCo to meet the SCS-108 Certification standards by measuring, reducing, and offsetting our greenhouse gas emissions while supporting projects that promote global decarbonization.

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Solar panels against a clear blue sky.

Laying the Foundation for Sustainability

Aura’s Journey to Carbon Neutrality

In 2022, we set an ambitious goal to achieve carbon neutrality by 2023—and we delivered. Learn more about the steps we took to measure, reduce, and offset our emissions in the 2022 Aura Cares Report.

Robert Downey Jr. Praises Aura’s Commitment to Climate Action

Aura Investor, Board Member and Climate Activist Robert Downey Jr. speaks about the importance of collective action to address the climate crisis, and the role of industry leaders in catalyzing change.

Robert Downey Jr.

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