Is Norton Privacy Monitor Assistant Worth It? [New Review]

What Does Norton Privacy Monitor Do? Plans, Features, and Pricing

Norton’s Privacy Monitor is a service that scans data broker and people search websites for customers’ personal information, including their phone numbers, current and past addresses, and driver’s license details.

All Norton 360 with LifeLock plans come equipped with Norton Privacy Monitor — but this is not the same thing as Norton Privacy Monitor Assistant (which is a separate service that comes at an additional cost).

While both services scan data broker sites for sensitive information, the main difference is that Norton Privacy Monitor will only alert you if it finds your information — while Norton Privacy Monitor Assistant will actively submit data removal requests on your behalf. 

Requesting removal of your information can be a time-consuming process, especially if your information is uploaded to multiple data broker sites. Even after removal, it can sometimes be reaggregated again. Norton Privacy Monitor Assistant handles these removals and opts-outs for you, so you don’t have to do it yourself.

Along with making requests on your behalf, the main benefit of using Norton Privacy Monitor Assistant is that it re-scans data broker databases quarterly, in case they re-add your information.

However, Norton Privacy Monitor scans only a limited number of data brokers, meaning your information could still be listed elsewhere. Many customers on Norton’s online forums have also reported persistent upsell attempts for Privacy Monitor Assistant, which cannot be disabled.

To help you decide, let’s dive deeper into the features you get with Norton Privacy Monitor Assistant:

Data broker and people search site scans

Norton’s Privacy Monitor Assistant scans 19 data broker sites — including BeenVerified, PeopleLookUp, Spokeo, PublicRecords, and Instant Checkmate — for your personal information, such as your full name and address.

You’ll be able to scan this list of sites every three months to check if data brokers have added (or re-added) your personal data to their lists.

What you need to know: Norton only scans a tiny fraction of the hundreds of data brokers operating in the United States alone. While it scans the larger people search sites, Norton can’t guarantee that your information won’t still be available on other websites.

Opt-out requests

If your information is found on a people search site, it is possible to get it removed. But the more data brokers that have gotten hold of your information, the more time-consuming the process becomes.

Norton’s support agents handle this process for you, which involves them submitting opt-out requests on your behalf to get your information removed.

What you need to know: Opting out isn’t a guarantee that your data will be removed. Organizations are under no obligation to delete your data unless your state has a comprehensive data privacy law. 

They can even sell your information to another broker without your knowledge. If you only need removals on a couple of sites, it may not be worth paying Norton to request this for you.

📚 Related: How To Remove Your Personal Information From TruthFinder →

Additional privacy features (Norton 360 bundle)

Norton 360 Deluxe and all Norton 360 with LifeLock bundle plans come equipped with Norton Privacy Monitor. Purchasing one of these plans gives you access to a wider range of features that provide more comprehensive protection than simply purchasing the Privacy Monitor Assistant.

Monthly plans for Norton 360 with LifeLock range from $14.99–$34.99 per month.

What you get with a Norton 360 with LifeLock subscription:

• Identity monitoring. LifeLock identity monitoring includes Dark Web monitoring, identity and Social Security number (SSN) alerts, home title monitoring, social media monitoring, and more.
• One or three-bureau credit monitoring. You get one-bureau credit monitoring with Equifax on the LifeLock Select and Advantage plans. The Ultimate Plus plan provides monitoring with all three major credit bureaus (Experian, Equifax, and TransUnion).
• Device and internet security tools. Norton 360 comes with an antivirus software, secure virtual private network (VPN), parental controls, and other features to keep your mobile devices and Mac and Windows computers safe from cybercriminals.
• Up to $3 million in insurance coverage. On the Ultimate Plus plan, you’ll be covered for up to $1 million each in lawyers and expert fees, stolen funds reimbursement, and personal expense reimbursement.

What you need to know: Only the Norton Privacy Monitor is included with Norton 360 with LifeLock plans. If you want Norton Privacy Monitor Assistant, you’ll have to purchase it as an add-on to your plan.

Is Norton Privacy Monitor Assistant Worth It?

Norton and LifeLock have been around for over a decade and have helped protect millions of people against identity theft and online threats. 

But there are some issues you should be aware of before investing in its privacy products:

1. Limited data broker scans. Privacy Monitor scans only 19 data brokers/people search sites as of January 6, 2025.
2. Scans every three months. Norton Privacy Monitor runs scans every 90 days, so you will only receive alerts quarterly.
3. Expensive standalone service. Norton Privacy Monitor Assistant charges a premium for what is essentially a data broker scanner and removal service. Compared to other services like Aura that offer this and more for just over $1/month, it's difficult to justify paying more than $100/year for Norton.
4. Norton’s recent password leak. A December 2022 breach affected nearly one million users when hackers were able to obtain Norton customer usernames and passwords to hack into accounts. The breach exposed customer names, contact information, and passwords stored in Norton’s secure password manager.
5. LifeLock’s history of privacy issues. LifeLock doesn’t have the best track record for keeping its users’ information private, which could make you hesitate before signing up. In 2015, LifeLock paid out a settlement of $100 million to the Federal Trade Commission (FTC) for failing to secure customers’ personal information. This settlement was in response to a 2010 FTC order that LifeLock allegedly violated.

Norton (and LifeLock) have been among the best-known companies in their industries for years — but they haven’t always been seen in the best light. The company’s security issues, deceptive marketing, and expensive products may make you want to consider an alternative.

📚 Related: Is LifeLock Worth It? What To Know Before Buying →

Norton Privacy Monitor Assistant vs. Aura: Which One Is Better?

Aura is a modern identity and privacy protection solution. Though a relatively new player in the market, Aura has already been rated #1 by Money.com, Forbes, TechRadar, and more.

Aura’s Privacy Protection plans combine privacy features, identity protection, and easy-to-use security tools, offering a strong alternative to Norton Privacy Monitor Assistant — and at a price that’s easier on your wallet.

Consider Aura’s privacy plans over Norton Privacy Monitor Assistant:

• Better value. Aura’s privacy plan comes with all the functionality Norton Privacy Monitor Assistant offers — plus identity monitoring and digital security— for just over $1/month. Norton Privacy Monitor Assistant costs significantly more and comes with fewer features.
• Includes identity protection. Data broker removal is only a fraction of what you get with Aura. You also get online account, Dark Web, and data breach monitoring to warn you if your sensitive information has been leaked.
• Advanced digital security. Aura plans come equipped with a full suite of digital security tools — including a VPN and antivirus software for up to 3 devices, scam and phishing site protection, anti-track and ad block software, and a secure password manager.
• 24/7 U.S.-based support. Aura’s U.S.-based support team is available 24/7 so you can get help quickly when you need it. If you become a victim of identity fraud, Aura’s dedicated team of White Glove Fraud Resolution Specialists can walk you through the steps of restoring your identity.

How To Cancel Your Norton Privacy Monitor or LifeLock Plan

You can cancel your Norton Privacy Monitor Assistant or LifeLock plan at any time. However, to be eligible for a full refund, you’ll need to request cancellation within:

• 14 days of purchase for monthly subscriptions
• 60 days of purchase60 days before renewal for annual subscriptions

To request a cancellation, contact LifeLock support or log in to your LifeLock account and select “Request Support.”

You can cancel your entire LifeLock plan and simultaneously cancel all bundled services, including Norton Privacy Monitor Assistant.

Alternatively, you can elect to cancel Norton Privacy Monitor Assistant only and remain a regular LifeLock customer.