IdentityForce vs. LifeLock in 2025: What You Need To Know

Which Is Better, LifeLock or IdentityForce?

Both IdentityForce and LifeLock offer all-in-one solutions for identity, credit, and account monitoring, plus identity restoration and insurance coverage. Yet, while both providers offer similar features, there are differences in their plans, pricing, and even protection coverage that you should know before making your choice.

The main differences between IdentityForce and LifeLock are that:

• ‍IdentityForce costs significantly more, but offers additional credit protection, simulator, and monitoring services. This makes sense, as IdentityForce is owned by TransUnion — one of the three major credit bureaus. However, most of these tools are only available on IdentityForce’s most expensive plan.
• LifeLock offers more flexible identity theft protection plans, higher insurance coverage, and optional digital security features (through its integration with Norton 360). However, LifeLock’s plans can be overly complicated and costly after your first year discounts expire.

Ultimately, deciding which service is right for you depends on your specific needs, situation, and which brand you trust more with your sensitive personal data and online security.

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IdentityForce vs. LifeLock: Feature and Pricing Comparison

IdentityForce and LifeLock both monitor your sensitive personal information across the Dark Web, data breaches, public records, and even sex offender lists, to ensure your identity doesn’t appear in places it shouldn’t.

Both companies also offer varying degrees of credit monitoring features and fraud protection — including near real-time notifications of new accounts opened in your name or changes to your credit file.

Lastly, both companies offer different tiers of protection — meaning, you’ll pay more for more protection. But LifeLock doesn’t stop there. The prices listed on its homepage only apply to your first year of service on an annual plan. After that, your plan price can increase upwards of 50% or more.

Here’s a more in-depth review of the differences between these two providers:

Note: For the purposes of this review, we’ll be ignoring LifeLock’s barebones Identity Advisor plan, as it doesn’t offer a comparable level of identity protection — only restoration services.

IdentityForce Review: Features, Plans, and Pros & Cons

IdentityForce is an identity protection service owned by the credit bureau TransUnion, which means it should have a unique focus on credit protection. However, in reality, one of IdentityForce’s two main plans doesn’t even include credit monitoring and protective features.

Instead, the company offers two tiers of protection:

• UltraSecure provides identity monitoring and protection, along with minimal digital security tools, $1 million in insurance coverage, access to a dedicated restoration specialist, and the company’s “Advanced Fraud Monitoring”.
• UltraSecure+Credit provides all of the above-mentioned features, plus three-bureau credit monitoring, quarterly credit reports, daily TransUnion credit reports and scores, and up to $2 million in identity theft insurance.

Both tiers include 24/7 Dark Web monitoring along with personalized risk scores, identity safety scores, and action plans to help you secure your identity. You’ll also be able to access your account from a mobile app but with very limited digital security tools (only a VPN for mobile and “online PC protection”).

IdentityForce’s “advanced fraud monitoring” tools check for suspicious activity — such as if lenders, banks, or mortgage companies request a copy of your credit report.  

Should you become a victim of identity theft, you’ll also get access to a dedicated restoration specialist and at least $1 million in identity theft insurance coverage.

But the real value of IdentityForce comes from its more expensive UltraSecure+Credit plan ($34.90/month with no annual plan discounts). This plan layers on three-bureau credit monitoring along with daily TransUnion credit reports and scores to offer more robust protection.

What do customers have to say about IdentityForce on third-party review platform TrustPilot?

IdentityForce customers have mixed reviews about the company’s customer support team — especially during times of need. While one user praised an IdentityForce support team member for “moving heaven and Earth to make sure her customers are well taken care of”, others have said they got no response from support for weeks after calling in.

But perhaps the most worrying reviews had to do with IdentityForce missing warning signs of identity theft. One customer complained that:

“My identity was stolen three times during the time I had IdentityForce coverage and IdentityForce never alerted me to any of them. I also had all of my accounts set to alert me to any purchases over $200 and any time my credit was pulled. I made multiple large purchases which IdentityForce never caught. I even took out a loan for $22,000 which IdentityForce didn't catch until 5 weeks later.”

💡 Related: Is IdentityForce Legit? What To Know Before Buying →

IdentityForce plans and pricing

IdentityForce charges more than many other ID theft protection services. Even its most basic Ultra package (which doesn’t include credit monitoring) is more expensive than many competitors.

Here are IdentityForce’s plans and pricing as of April 2025:

• UltraSecure: $19.90/month (individual) or $24.90/month (family)
• UltraSecure+Credit: $34.90/month (individual) or $39.90/month (family)

IdentityForce offers a 30-day free trial of its basic plan (identity theft protection only), but doesn’t provide a money-back guarantee for subscribers.

What you should know before signing up for IdentityForce‍

• ‍Best plan: UltraSecure+Credit Individual Plan. IdentityForce’s top-tier plan offers robust protection — including credit monitoring, a Personalized Identity Safety Score, and up to $2 million in identity theft insurance.‍
• Why choose IdentityForce? With more feature-packed (and affordable) plans available from alternatives such as Aura or Identity Guard, you should really only choose IdentityForce if you want to benefit from its direct connection to TransUnion. If you’re on the fence, you can also take advantage of IdentityForce’s free 30-day trial. ‍
• Why avoid IdentityForce? IdentityForce isn’t a great fit for anyone who wants robust protection on a budget. There are simply better options on the market that offer more value and coverage.

💡 Related: Aura vs. IdentityForce: 2025 Review & Comparison →

LifeLock Review: Features, Plans, and Pros & cons

LifeLock is one of the most recognized brands in identity theft protection. In 2017, LifeLock was acquired by Symantec — the makers of Norton cybersecurity tools — and became the first company to offer an all-in-one service to combat cybercrime and identity theft.

Since the merger, LifeLock and Norton’s plan offerings have become more robust, complex, and expensive.

If you want the same level of protection you would get with an alternative like Aura’s entry-level plan, you’ll need to opt for LifeLock’s most expensive Ultimate Plus plan (starting at $34.99/month or $239.88/year for your first year). This is the only plan to include critical features — such as three-bureau credit monitoring, home title monitoring, regular credit score updates, bank and credit card activity alerts, and up to $1 million in stolen funds reimbursement coverage.

If you want access to Norton 360’s digital security tools — including antivirus software, a secure virtual private network (VPN), and more — you’ll need to pay extra.

For budget-conscious customers, LifeLock offers a wide range of plans that include fewer protection features. But it’s hard to justify these plans — even the more affordable ones — when you can get a fully-featured plan from Aura for just $9.99/month.

Here’s what a few customers had to say about LifeLock on third-party review platform TrustPilot:

While many real users say that LifeLock has given them “a sense of security and peace of mind knowing that my accounts are being monitored”, others have complained about poor customer support when calling for assistance.

One recent reviewer went so far as to say that signing up for LifeLock isn’t worth the hassle:

“The company needs a far better user experience and sign up process. It took no time at all to give $430 but forever to get all the info into the system… Aura, who I switched to, added a lot automatically. Also, I have to say LifeLock support was not helpful… and no help deleting my data which took 3 days.” 

LifeLock plans and pricing

When it comes to identity theft protection plans similar to IdentityForce, LifeLock offers a wide range of plans, with a complex pricing structure that can confuse many people.

Here are LifeLock’s plans and pricing as of April 2025:

• LifeLock Standard: $11.99/month or $89.99/year for your first year
• LifeLock Select with Norton 360: $14.99/month or $99.99/year for your first year
• LifeLock Advantage: $22.99/month or $179.88/year for your first year
• LifeLock Ultimate Plus: $34.99/month or $239.88/year for your first year
• LifeLock Ultimate Plus with Norton 360: $34.99/month or $299.99/year for your first year
• LifeLock Ultimate Plus for families (2 adults and 5 kids): $79.99/month or $467.88/year for your first year

LifeLock’s prices increase significantly after your first year as a customer. While LifeLock offers attractive pricing to bring in new customers, renewal fees can be 50% or more higher.

What you should know before signing up for LifeLock

• Best plan: LifeLock Ultimate Plus with Norton 360. While LifeLock’s top-tier plan will cost you nearly $300 (and more after your first year), it’s the only one to offer all-in-one protection that’s similar to Aura and other LifeLock alternatives. 
• Why choose LifeLock? If you trust the LifeLock name (and aren’t concerned with the higher renewal prices after your first year), the company provides strong protection, some unique features, and high insurance coverage — at a cost. 
• Why avoid LifeLock? While LifeLock offers a generous discount for the first year, the subscription price increases when you renew. This increase makes LifeLock a much more expensive option in the long run compared to other alternatives. Also, the company’s checkered past regarding data security raises a red flag at a time when hacking threats are growing. 

💡 Related: Is LifeLock Worth It? What To Know Before You Buy →

Is Aura Better Than Both LifeLock and IdentityForce?

While LifeLock and IdentityForce are both strong products, they compromise (or charge additional fees) on certain features that can put you and your family at risk.

Aura is an award-winning alternative to LifeLock and IdentityForce that offers simple plans, powerful protection, and affordable pricing.

Every Aura plan includes critical features that are only available on the most expensive plans offered by LifeLock and IdentityForce.

This includes Aura’s three-bureau credit monitoring with the industry’s fastest fraud alerts³, a full suite of digital security tools, one-click credit lock, U.S.-based White Glove Fraud Resolution support, and more. Even better, Aura plans start at just $9.99/month using this special discount link.

Here’s how Aura stacks up against comparable plans from LifeLock and IdentityForce:

If you’re still not sure which service is best for you, here are a few more reasons to consider Aura over LifeLock or IdentityForce:

• Award-winning identity theft protection and support. While Aura is a relatively new service, it has already won awards and been rated #1 by Money.com, Forbes, Security.org, and others. Aura tracks your most sensitive personal information — including your Social Security number (SSN), passport, driver’s license, name, address, and more — across the Dark Web, data breaches, court records, change-of-address requests, and other places where identity thieves may try to use it.  
• Three-bureau credit monitoring — on every plan. Aura doesn’t limit your protection based on different plans. Instead, every plan includes 24/7 three-bureau credit monitoring with monthly credit scores and reports, Experian credit lock, and the industry’s fastest fraud alerts. Aura also protects your financial accounts by monitoring your bank accounts, credit and debit cards, and investment accounts — and sends risky transaction alerts (such as for payday loans being taken out in your name) to help you shut down fraud before it’s too late.
• AI-powered online safety tools. Aura takes a truly all-in-one approach to protection by providing a host of digital security tools — such as a military-grade VPN, a robust password manager, parental controls, child identity monitoring, and Safe Gaming tools to protect against predators and cyberbullies. Aura’s optional spam call protection uses artificial intelligence (AI) to block spam and scam calls, texts, and phishing attacks sent to your phone.
• Extensive child and family protection. Aura’s family plans cover up to five adults (who can reside in different households, such as grandparents or grown kids) along with unlimited children, and include advanced parental controls, child identity monitoring, and generous insurance coverage.
• Accredited fraud resolution support and insurance. If your identity is compromised, you’ll have 24/7 access to a U.S.-based team of White Glove Fraud Resolution experts. Aura offers up to $1 million in insurance coverage for each adult member on every plan (up to $5 million total coverage on family plans). This coverage includes reimbursement for stolen funds, lawyer fees, and more.
• Pricing. Unlike the complex plan structures of IdentityForce and LifeLock, Aura offers clear and transparent pricing plans. The Individual Plan starts at $9.99/month while family plans come in at $24.99/month for your first year.
• 60-day money back guarantee. You can try Aura for yourself risk free. If you don’t like it, you can request a refund within 60 days of signing up for an annual plan with no questions asked.

💡 Related: Aura vs. LifeLock: Which One Is Right For You? →

Final Verdict: Aura Offers Peace of Mind at a Better Price

Yes, it’s worth investing in identity theft protection to safeguard your personally identifiable information (PII), online accounts, assets, and credit score. But the provider you choose to protect your identity, data, and finances makes all the difference. 

While LifeLock is known for its recognizable brand name and IdentityForce has the backing of a major credit bureau, Aura has made a name for itself by providing robust protection, always-available support, and advanced tools that will keep you and your family safe from online threats and predators.