Aura vs. IdentityForce: 2025 Review & Comparison

Is Aura or IdentityForce Better for Identity Theft Protection?

On the surface, both Aura and IdentityForce offer a similar set of features. However, there are a few critical differences between the two services that you should know before signing up for either.

The main differences between Aura and IdentityForce are that:

• Aura is more affordable and provides stronger all-in-one protection, with a special focus on family safety, in-house 24/7 support, and tools to help prevent hacking and data leaks.
• IdentityForce costs significantly more and leans heavily on credit protection features, including a credit score simulator.

Ultimately, your choice will come down to your personal situation, budget, and brand preferences. Here's what you need to know to decide.

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Aura vs. IdentityForce: Feature and Pricing Comparison

Both Aura and IdentityForce monitor your sensitive personal information across the Dark Web and data breaches, include credit monitoring to help alert you of fraudulent activity on your credit files, and offer support and insurance.

However, the details matter when it comes to identity theft protection.

Here’s a more in-depth comparison of how Aura and IdentityForce differ on key features:

Aura 2025 Review: Features, Plans, and Pros & Cons

Aura was founded in 2017 and became one of the first all-in-one solutions for identity theft protection, credit monitoring, digital security, and online family safety.

In the past year alone, Aura was rated the #1 identity theft protection solution by Forbes, Money.com, TechRadar, and more.

Unlike other providers, all of Aura’s plans offer critical protection features, including three-bureau credit monitoring, robust cybersecurity tools, automatic data broker opt-out, 24/7 support, and at least $1 million in identity theft insurance (including coverage for stolen funds reimbursement, lost wages, lawyer fees, etc.).

Aura’s identity theft protection also offers some of the most comprehensive coverage, monitoring over 140 pieces of sensitive personal information across the Dark Web, data breaches, and public and court records.

But where Aura really stands out from the competition is with its Family plans. Aura extends coverage to up to five adults and unlimited children and also comes with parental controls, child identity monitoring, and more.

The bottom line: Aura provides more features, stronger protection, faster fraud alerts, and more ways to keep you safe. Try Aura free for 14 days and secure your entire family against online threats.

What are real customers saying about Aura?

Here are some excerpts from reviews submitted by real customers on Trustpilot, a third-party review site:

• Aura saved me after a data breach: Today I found out that my data had been breached – DOB, SSN, the whole nine yards. I contacted Aura’s White Glove support team and in less than an hour we had all my credit alert history verified, locked down, and extra steps in place with their team to monitor my action and activity for the next 90 days. 
• The White Glove Department is the best! Your White Glove department agent was very helpful. She showed me how to lock my credit reports, issue fraud reports to my credit bureaus and even helped me close a bank account that was fraudulently opened in my name. 
• Better than the alternatives: I have been using both LifeLock and Aura to see which one I like best. I get faster responses (sometimes minutes) from Aura on new items concerning my security. I am very satisfied with Aura.

Aura plans and pricing

Aura’s pricing plans are transparent and straightforward. Simply choose how many people you want to protect, and you’ll have access to essentially all of the same features. All annual plans include a 60-day money back guarantee so you can see if Aura is right for you before you commit.

Here are Aura’s protection plans and pricing (using the discount link above) as of March 2025:

• Individual Plan: $9.99/month
• Couple Plan (full coverage for two adults): $17.99/month
• Family Plan (up to five adults and unlimited children): $24.99 month

Note: Aura’s family plan also includes family-specific safety features, such as child identity theft protection, parental controls, and up to $5 million in identity theft insurance.

IdentityForce 2025 Review: Features, Plans, and Pros & Cons

IdentityForce claims to have been protecting customers against identity theft and fraud for more than four decades, tracing its origins back to a company founded in 1978.

More recently, IdentityForce was acquired by TransUnion — one of the three major credit bureaus (along with Experian and Equifax). This collaboration gives IdentityForce a strong case for its credit plans, which can monitor your monthly and annual credit reports across all three bureaus (the same as Aura).

Here’s a more in-depth look at IdentityForce’s pros and cons:

Who should choose IdentityForce?

IdentityForce provides high-quality identity theft protection services to customers who want to track and rate their credit performance over time. Its features make it well-suited for individuals and couples who want to improve their credit.

You should choose IdentityForce if:

• You don’t need to cover more than two adults. The IdentityForce family plan only covers two adults, while Aura protects up to five – even if they are living in different households (such as grown children and grandparents).
• You want access to credit simulation tools. These are separate from the identity theft protection features that IdentityForce offers. You can use these tools to help understand how certain choices will impact your credit score.
• You only want to protect your PC. IdentityForce offers a suite of digital security protection services for PCs, but not for mobile devices.

💡 Related: Is IdentityForce Legit? What To Know Before Buying →

IdentityForce plans and pricing

IdentityForce offers two tiers of plans depending on whether or not you want credit monitoring and credit simulator tools. You can also choose between an individual or family plan (two adults).

Here are IdentityForce’s plans and pricing as of March 2025:

• UltraSecure: $19.90/month (individual) or $24.90/month (family)
• UltraSecure+Credit: $34.90/month (individual) or $39.90/month (family)

IdentityForce offers a 30-day free trial of its basic plan (identity theft protection only), but doesn’t provide a money-back guarantee for subscribers.

The bottom line: IdentityForce offers decent protection against some types of fraud, but its services aren’t comprehensive enough to prevent sophisticated hacks and scams.

💡 Related: Aura vs. LifeLock —Review and Comparison →

How To Choose Between Aura and IdentityForce

Both Aura and IdentityForce provide you with tools that make you a less vulnerable target for cybercriminals and fraudsters – but with varying degrees of success. 

Here are some direct comparisons of the features and benefits offered by each service:

Both Aura and IdentityForce provide you with tools that make you a less vulnerable target for cybercriminals and fraudsters – but with varying degrees of success.

Here are some direct comparisons of the features and benefits offered by each service:

Comprehensive identity monitoring services

While both Aura and IdentityForce offer account and identity monitoring services, they differ in how much of your personal information they track and the number of locations they monitor.

Here’s a breakdown of how both providers compare on their monitoring features:

• Aura monitors over 140 pieces of your personal information — including your SSN, passwords, and credit card numbers — across data breaches, the Dark Web, social media, and more. You also get home title monitoring, sex offender list monitoring, USPS address change monitoring, and more.
• IdentityForce doesn’t disclose the specifics of its watchlist, but includes Dark Web monitoring, social media monitoring, and other similar features to Aura.

✅ Our choice: Aura

Simply put, Aura offers more robust identity monitoring and protection. With Aura, you can track more sensitive information and get more comprehensive alerts if your data has been leaked or is being used by scammers.

Digital security tools for proactive protection against hackers

The best way to prevent identity theft is to shield your personal data and devices from being compromised. Both Aura and IdentityForce offer some proactive protection through a variety of digital security tools — with Aura offering significantly more.

• Every Aura plan includes: Antivirus software for all of your devices, a military-grade VPN, Safe Browsings tool to block phishing links, secure password manager, automatic data broker opt-out, options AI-powered spam call and text blocker.
• IdentityForce includes: VPN for mobile devices, online PC protection, phishing and botnet monitoring (UltraSecure+Credit plan only).

✅ Our choice: Aura

Aura is an industry leader when it comes to digital security — offering AI-powered tools to safeguard your data and devices from hackers and cybercriminals. While IdentityForce’s features fall behind when it comes to online safety and privacy.

Fast and reliable credit monitoring and alerts

Both Aura and IdentityForce provide near real-time alerts to customers about suspicious activity on their accounts, identity, or finances. For example, if your personal information appears in a data breach or on the Dark Web, if there is suspicious activity on your credit file or linked bank and investment accounts, as well as monthly credit score updates.

However, the two providers don’t monitor the same accounts and services, and they don’t trigger alerts with the same speed,

• Aura has the industry’s fastest fraud alerts3 and includes bank account monitoring and one-click Experian credit lock with all plans.
• IdentityForce only includes fraud monitoring and credit monitoring and alerts on its highest-priced plans.

✅ Our choice: Tie (Aura)

Both Aura and IdentityForce offer near real-time alerts to users for account monitoring — however, Aura’s proven faster and more reliable credit fraud detection gives it a slight edge.

Identity restoration support and coverage

No one wants to deal with the consequences of identity theft or fraud alone. Both Aura and IdentityForce offer 24/7 support if you become a victim — with varying levels of success.

Here’s how the two services compare:

• Aura provides 24/7 access to certified U.S.-based support specialists. Aura employs an in-house team of support and Fraud Resolution Specialists who are available around the clock to help you with fraud alerts, credit freezes, and other steps. If you become the victim of identity theft, you’ll get a dedicated account manager to help you recover.
• IdentityForce provides identity restoration through its parent company, Sontiq. IdentityForce offers 24/7 support, but only through a third-party service (also owned by TransUnion).

✅ Our choice: Tie

Both companies offer 24/7 fraud protection resources from security experts and have mostly positive reviews from customers. However, Aura’s in-house team could potentially provide a more streamlined experience.

Ease of use

IdentityForce’s mobile apps don’t include all of the same features as its web app — meaning you’ll have to use both to get detailed information. This can slow you down or potentially cause you to miss out on important information and alerts about your account.

With Aura, you get an easy-to-use dashboard that clearly displays all of your notifications and most important features — available on all platforms including iOS, Android, PC, and MacOS. You can also quickly reach out to support, instantly lock or unlock your Experian credit file, and enable your VPN from the app.

✅ Our choice: Aura

We live in a mobile-first world, and protecting mobile devices against scammers is too important to overlook. By putting more emphasis on PCs and Mac computers, IdentityForce may increase the amount of time it takes users to respond to threats when they are detected.

💡 Related: The 6 Best Aura Alternatives Right Now (Ranked and Rated) →

Insurance coverage

Even the best identity theft protection service can’t guarantee you’ll never be a victim of cybercrime. Part of the value these services provide is assistance recovering from the lost time and financial and impact of becoming a victim.

Both Aura and IdentityForce offer at least $1 million insurance policies against eligible losses caused by identity theft. Coverage can include lost wages, stolen funds, time spent resolving complex bureaucratic issues, and even travel or childcare costs.

The main difference between Aura and IdentityForce is that Aura covers every subscription plan member individually. For a five-adult family plan, this means you get up to $5 million in insurance coverage to protect the entire group.

By comparison, IdentityForce protects each subscription with up to $2 million in insurance coverage. That means two adults on a family plan only get $1,000,000 each in coverage each if they are both targeted by identity thieves.

✅ Our choice: Aura

Aura’s more inclusive policy makes it a clear winner — especially for families that need to protect multiple people. However, if you’re looking for a service solely for your own use as an individual, there is no practical difference between the two.

Cost and pricing structure

IdentityForce charges more for its services than Aura does – especially since significantly raising the price of its UltraSecure+Credit plan in early 2024. For families specifically, Aura’s family plan covers five adults and unlimited children, while IdentityForce only covers two adults, and charges an additional fee for every child added to the plan.

✅ Our choice: Aura

Aura wins this category due to its lower cost and more convenient pricing structure.

Our Final Recommendation: Choose Aura for Peace of Mind

Unlike many other crimes, every single American is a potential victim of identity theft. It doesn’t matter whether you’re a child, adult, or senior citizen, if you have a mobile phone, bank account, or Social Security number (SSN) — your identity could be stolen.

Aura and IdentityForce are two high-quality companies offering identity theft protection services, but Aura’s award-winning combination of mobile-friendly digital security tools, family-oriented pricing structure, and superior per-member insurance coverage makes it a better deal for most customers.