Aura and Boston Red Sox Partner to Unveil Aura Pavilion at Fenway Park: A Reimagined Fan Experience
BOSTON, April 4th, 2024 – Aura, the all-in-one safety solution for individuals and families,
and the Boston Red Sox have today announced a multi-year partnership that includes a refresh
of Fenway Park’s Pavilion Level and dubbing Aura the official “Family Online Safety Partner” of
the Red Sox. As a Boston-based company, Aura is joining forces with one of the city's most
iconic sports venues to enhance safety both online and at the ballpark.
As the naming rights partner of the Pavilion Level at Fenway Park, Aura will unveil the Aura
Pavilion, a refreshed premium area that houses the Aura Club, twelve suites and 1,500 seats
across the fourth and fifth levels of the ballpark.
Fans and season ticket holders who purchase Aura Pavilion tickets will have access to the Aura
Club, a premium seating and dining space located behind home plate. On game days, Aura
Pavilion guests can enjoy in-seat service for ballpark food and beverages, a buffet with themed
items, an à la carte menu featuring the signature Aura Burger, and classic fan favorites such as
a New England Lobster Roll, alongside two full-service bars. On non-game days, the Aura Club
will be available for various types of events and receptions, welcoming up to 450 guests.
"Both rooted in Boston and our city's vibrant spirit, Aura and the Red Sox share a common
goal: safely connecting families who call Boston home,” said CEO of Aura, Hari Ravichandran.
"As the official Family Online Safety Partner of the Boston Red Sox, Aura is excited to promote
a simple, all-in-one solution to online threats for families in Boston.”
In addition to naming rights of the Pavilion Level at Fenway Park, the multi-year partnership
will introduce Aura as the "Official Family Online Safety Partner of the Boston Red Sox,"
seamlessly integrating the Aura brand with the ballpark’s iconic history through outer and
inner signage. Additionally, Aura is launching an integrated marketing campaign to support the
effort, inclusive of in-park activations, radio advertisements, TV spots, online video, social
activations, and billboards throughout Boston.
“We are pleased to partner with Aura, the official online safety partner of the Boston Red Sox,”
said Troup Parkinson, EVP, Partnerships, Boston Red Sox. “As a Boston-based company with a
shared goal of bringing families together, this partnership reinforces our commitment to
ensuring our fans have a safe and enjoyable experience, whether they are taking in a game at
Fenway Park or connecting with family online.”
To discover more about this pitch-perfect partnership and Aura’s mission to foster safer and
closer connections for families, visit aura.com/redsox.
ABOUT AURA
Aura is the fastest growing online safety solution for individuals and families. Whether you’re
protecting yourself, your kids, or your aging loved ones, Aura can meet your needs at every
stage of life. Millions of users trust Aura’s simple interface to effortlessly safeguard the things
they care about most. Through real-time monitoring and alerts, Aura detects and mitigates
emerging online threats, such as scams, predators and cyberbullying. To discover how Aura is
reshaping online safety for people everywhere, visit www.aura.com.
For further information, please contact media@aura.com.